This will incorporate all rights involved in the broadcast of the Kwacha Music Awards or scheduled events leading to the Awards, television credits and trailers and others, as will be stipulated in the broadcast sponsorship contract. These rights will be afforded to broadcast sponsors by the rights holding broadcaster. A broadcast sponsor may or may not be a sponsor of the Awards themselves. The other benefits accrued will include:
- Airtime equivalent to spot adverts and programmes on Sun FM Radio and Television and some media partners
- Naming Rights for any chosen 2 Award Category
- 5 VVIP Complimentary Awards show tickets and 10 VIP tickets for each event
- Logo/Banner with link on event web page
- Logo presence on email promotions
- Logo presence on posters, programs & ticket windows
- Inclusion in event social media campaigns
- Banner sign placed prominently on event grounds
- Stage announcements/promotion of brand presence