A. To organize music awards that would consider concerns, apprehensions, and interests of Zambian artists through a committee nominated by artists from various music genres.
B. To establish music awards of high value, prestige, and quality, that would be inspired by dictates of glamour and the principle of Zambian music magnificence, incentivized by sponsorships and corporate brand endorsements.
C. To create music awards with a national character, taking therefore into account, music that receives radio airplay and popular accolades for the artists in all the ten provinces of Zambia.